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Business Analyst - Marketing Technology

Las Vegas, NV

Fusion HCR is hiring! Business Analyst – Marketing Technology/Digital Experience. Candidates must be based in Las Vegas and open to being onsite 1-2 days per week. This is a contract to hire opportunity!

Join one of the leading casino and hospitality companies in the heart of Las Vegas. Our company prides itself on innovation, customer satisfaction, and providing an unparalleled experience to our guests. We are seeking a talented Business Analyst with expertise in Marketing Technology and Digital Experience to join our dynamic team.

As a Business Analyst specializing in Marketing Technology and Digital Experience, you will play a pivotal role in bridging the gap between business needs and technology solutions within our organization. You will collaborate closely with cross-functional teams, including Marketing, IT, and Content Management, to drive the successful implementation of digital products and solutions. This role will require a strong understanding of marketing technology tools, product requirements gathering, and a keen eye for detail.
  • Collaborate with stakeholders to gather and document business requirements for digital products and marketing technology initiatives.
  • Write comprehensive product requirement documents (PRDs), business requirement documents (BRDs), and user stories to effectively communicate project scope, objectives, and deliverables.
  • Work closely with internal teams to translate business needs into technical requirements and specifications.
  • Serve as a liaison between business stakeholders and development teams to ensure alignment and successful execution of projects.
  • Conduct thorough analysis of existing processes and systems to identify areas for improvement and optimization.
  • Assist in the development and maintenance of internal customer decks and presentations.
  • Manage and prioritize project backlogs, ensuring timely delivery of key milestones and deliverables.
  • Stay up-to-date with industry trends and best practices in marketing technology and digital experience.

  • Bachelor's degree in Business Administration, Marketing, Information Technology, or related field.
  • Proven experience (3+ years) as a Business Analyst, preferably in a marketing technology or digital experience environment.
  • Strong understanding of marketing technology tools, digital platforms, and content management systems.
  • Demonstrated experience in writing product requirement documents, business requirement documents, and user stories.
  • Excellent communication skills with the ability to effectively interact with stakeholders at all levels of the organization.
  • Hospitality industry experience is highly desired.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Strong analytical and problem-solving skills with meticulous attention to detail.
  • Proficiency in tools such as JIRA, Confluence, and Microsoft Office Suite.

If you are a motivated and experienced Business Analyst with a passion for marketing technology and digital innovation, we encourage you to apply for this exciting opportunity to be part of our team. Please submit your resume and cover letter detailing your relevant experience and why you are a good fit for this role. We look forward to hearing from you!


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