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Senior Product Owner (MarTech)

Las Vegas, Nevada · Information Technology

Fusion is actively seeking a dedicated Senior Product Owner (Agile). The Product Owner will lead Agile product delivery across multiple digital products, including mobile applications and a Customer Data Platform (CDP), partnering closely with marketing, Program/Project Managers and technology teams. This role owns the product backlog, drives roadmap execution, and ensures that solutions built on the Adobe stack and related Martech tools create measurable business value.


Must Have Responsibilities
  • Own and articulate the product vision and roadmap for mobile app and CDP initiatives, aligning with marketing, digital, and business objectives.
  • Lead Agile meetings (backlog refinement, sprint planning, reviews) and serve as the primary voice of the business for one or more Scrum teams.
  • Create and maintain epics, detailed requirements, and clear user stories with acceptance criteria in Jira; leverage Miro for discovery, workflows, and journey mapping.
  • Prioritize and manage a cross-product backlog spanning mobile apps, CDP, and marketing experiences, balancing new features, technical debt, and optimization.
  • Collaborate with marketing and product teams using tools such as Bounty, Bottle Rocket, VConnect, and Verb, integrating them with the Adobe comprehensive and integrated suite of tools.
  • Partner with engineering, design, data, and marketing operations to refine requirements, clarify use cases, and ensure high-quality delivery across channels.
  • Use data, experimentation, and customer feedback to make roadmap and prioritization decisions that improve engagement, conversion, and personalization.
  • Ensure CDP and mobile app capabilities support audience segmentation, personalization, and campaign activation in partnership with marketing stakeholders.

Qualifications
  • Proven experience as a Senior Product Owner or similar role in an Agile environment, preferably across mobile apps and/or Martech/CDP products.
  • Hands-on experience writing user stories, acceptance criteria, and functional requirements in Jira; strong comfort with Miro or similar collaboration tools.
  • Highly desired with Adobe comprehensive and integrated suite of tools (or comparable digital experience stacks) and tools such as Bug Bounty, BottleRocket, VConnect, or Verb technologies.
  • Strong collaboration skills working with engineering, UX, marketing, and data/analytics teams.
  • Demonstrated ability to manage multiple products or workstreams simultaneously and make clear prioritization decisions in a fast-paced environment.
  • Excellent communication skills, with the ability to translate business goals into clear, actionable requirements for technical teams

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