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Marketing Insights Manager
Bradenton, FL · Information TechnologyFusion HRC is seeking a Marketing Insights Manager to work for o dynamic retail company,
Summary Of Duties And Responsibilities
Marketing Scorecards and Dashboards:
Summary Of Duties And Responsibilities
Marketing Scorecards and Dashboards:
- Weekly, Monthly and Quarterly KPI tracking to be leveraged within the marketing team as well as with cross functional business partners to illustrate marketing effectiveness. This will span across all marketing touchpoints as well as all life stages from acquisition, reactivation, repeat and retention – leveraging existing data sources, as well as defining new sources of intel.
- Troubleshooting of data – to ensure data credibility and accuracy.
- Find ways to enable marketing team to self-serve data needs.
- Ability to extrapolate, code as well as visualize data.
- Support multiple stakeholders, with strategic savvy to ensure their needs are understood and served in the most efficient manner.
- Collaborate with other data partners to ensure customer file and segmentation matches marketing strategy needs for Loyalty, CRM, Media, and other guest needs.
- Collaborate with technology, platforms and or agencies to optimize data workflow.
- Critical member is defining test and learn agenda.
- Critical member in defining 3rd party data and how to leverage with owned data to maximize performance.
- Support Marketing Leadership in defining the future marketing technology stack and data roadmap.
- Establishing relationships with media owners and platforms to continue to unlock value through insights.
- Evaluate 3rd party resources to expand both qualitative and quantitative information (within budget and resource constraints).
- Connectedness - Shows capacity to foster relationships throughout the corporate office.
- Accountable - Possesses a robust work ethic, meticulous attention to detail, and self-accountability.
- Scrappy – Comfortable picking up a range of differing technologies to create an analytics sandbox to answer any questions for which we can source data against.
- Adaptable - Excels at prioritizing and managing queue of incoming work, while seeing them through to completion.
- Analytical – A natural in working with any kind of data to distill insights through storytelling that guides/compels actions.
- Sense of urgency – solution oriented and highly organized to thrive in high paced and high demand environments.
- Visionary – thriving on not only the task at hand but finding smarter, faster, new ways to mine valuable insights that will positively impact our marketing efforts.
- Education - BA/BS in Quantitative Discipline (including MIS, Analytics, Computer Science) or equivalent.
- Experience - 7+ years of experience in customer analytics.
- Analytics – Advanced analytical skills spanning understanding of database architecture, etl, familiarity with cloud data platforms (Snowflake, AWS, etc.), hands on implementation/support of business intelligence (powerBi, Tableau, etc.), and experience with open-source data science tooling (R, Python, etc).
- Statistics – Solid foundation of statistics and their application to marketing initiatives.
- Data Visualization – Proven examples of bringing data insights to life through data visualization, storytelling and other methods of translating the complex into business concepts that compel action.
- Project Management - Excellent organizational, planning, and project/program management skills with strong attention to detail.
- Industry/Domain - Experience in retail / DTC businesses with a focus on shopper Insight and Loyalty. Experience with end-to-end omnichannel campaign planning, execution, and reporting